The ad was created by TBWA\Media Arts Lab (MAL) (a bespoke global agency that partners only with Apple), directed by Mark Molloy, and shot on an iPhone 17 Pro. It appears to be building on a larger ...

Instead of CG or AI, Apple used furry puppets to make its A Critter Carol festive ad. Instead of CG or AI, Apple used furry puppets to make its A Critter Carol festive ad. is a senior reporter who’s ...

The relationship between data and daily operations is evolving. As teams manage shifting priorities and increasing information, interest is growing in methods that better align insight with action.

Moving to another country is often stressful, but sometimes change is needed, particularly if the new destination is rich in beautiful beaches and constant sun. For example, people who moved to the ...

Ten seconds in the Oval Office that overshadowed Trump’s drug-price win Chris Hemsworth, Alzheimer's and why Hollywood is suddenly obsessed with caregiving Can't-Miss Play: 99-yard TD! Nwangwu's ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

The lightsaber was one of the coolest and most iconic visual effects from the original Star Wars, and people have been trying to get that particular piece of movie magic off the silver screen for ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass ...

Apple TV+ recently became just Apple TV and introduced a vibrant new logo and intro as part of the brand refresh. It turns out that colorful new intro to Apple TV content was created on camera using ...

Who will gain and who will lose as AI automates tasks? While much of the discourse focuses on job displacement, we show that job transformation—a shift in the task content of jobs—creates large and ...

SPOILER ALERT: This story contains spoilers from the series premiere of “It: Welcome to Derry,” now streaming on HBO Max. It doesn’t take long for “It: Welcome to Derry” to remind audiences that ...