Discover why AI search engines outperform traditional search in accuracy and personalization. Explore key traditional search comparison insights and 2025 web search trends.

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

The search engine has been a key Internet tool since the early days. Before the Web was a thing, I fondly remember Archie (from “archive” without the “v”), which indexed filenames on FTP servers, ...

As the world today mostly recognizes Google as a verb for search engines, it is difficult to remember a time before Google was created. However, the World Wide Web is full of search engines that time ...

Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust. SEO is all about optimizing for, well, search. In 2018, I ...