From the moment she gets engaged until she says “I do”, a bride-to-be is under immense pressure to make her wedding day the happiest of her life. Tying the knot should be a momentous – and hopefully ...

It’s your wedding day. Sure, everyone’s judging you for the food, flowers and fanfare, but you know what everyone is really looking at? Your dress. Or, these days, even multiple outfits. And whether ...

Why do eco-minded brides still choose new dresses? Research shows emotion, identity and ritual often outweigh sustainability.

Bride Alisha shares with PEOPLE all the "unconventional" style details and dress codes that she and her husband, Arthur, decided on for their special day That Other Couple/@thatothercouple (2) ...

Harmony, Pennsylvania After the couple shared their first look wedding photos on Instagram, they went viral for the groom's ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Bridal brands a&be' bridal shop and anna be' bridal ...