This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Vans is building off the success of its initial Roblox ...

Roblox announced the launch of Vans World, an interactive Vans skateboarding metaverse playground inside the gaming world. Inspired by the brand’s locations such as House of Vans and other skate parks ...

The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date. Vans World has surpassed 100m visitors since its 2021 launch / Credit: Vans ...

Over the last several months, Sony Music Entertainment, BMG, Warner Bros., Hasbro, and even Gucci have all joined forces with Roblox. The platform has exploded during the pandemic, as the world’s ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

Roblox Vans World: Show off a wide range of grinds and tricks in a display of skateboarding prowess. (Image via Roblox) For all the skateboarders out there, Roblox Vans World is the ultimate virtual ...

Roblox Vans World is an immersive virtual universe curated by the lifestyle brand Vans. You can explore large skate sites in an "Off The Wall" experience, learning and discovering new tricks while ...

SAN MATEO, Calif.--(BUSINESS WIRE)--Roblox (NYSE: RBLX), a global platform bringing millions of people together through shared experiences, and Vans ®, the original action sports brand and global icon ...

Manisha (She/Her): A technology enthusiast who enjoys gaming and writing about it. Also Manisha: A couch potato who loves to binge on anime, memes and food. The latest brand to join Roblox is Vans ...

The latest company to take a leap into the metaverse: Vans. The skateboarding shoe giant announced a partnership with video game Roblox on Vans World, an interactive experience where players can ...