A small business with a good data management strategy can have as much success in collecting, leveraging and profiting from data as larger companies. In fact, the relationships small businesses ...

Data collection is more important for businesses than ever before because people who use the internet will generate approximately 463 exabytes of data every day by 2025. Without data collection tools ...

Adobe's Experience Cloud business makes online customer experiences tools for marketing, advertising, commerce, and analytics. One of those tools, the Adobe Experience Platform, connects customer data ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. In my column last week, I wrote about one purpose that is ...

Collecting and Processing data involves clearly defining “Who or what” you will study or evaluate and “When” you will do so. You should consider the demographic characteristics of your study ...

Survey work is a series of complex processes. At the outset, there is sample and questionnaire design, as well as field training. During the data collection stage, there is monitoring and remedial ...