Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...

AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...

It’s crucial to research and understand your audience to create a social-media strategy that is tailored to its interests and needs. This will not only help you reach more potential customers but also ...

Sprout Social earns G2's 2025 Best Software Awards for nine consecutive years, recognized in seven categories for customer satisfaction. Sprout Social, a leading provider of cloud-based social media ...

First on the list, Buffer is a powerful AI tool that simplifies social media management and content creation. It offers a wide range of features, including scheduling posts for different social media ...