Roblox has taken the virtual world by storm. And if your child is a fan, getting them Roblox toys as a gift come Christmas or birthday season is a sure-fire win for any parent. They can assemble the ...

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items were part ...

The metaverse is increasingly becoming fashion’s go-to playground as people spend more time in virtual worlds. With opportunities to create and sell digital clothing to engaged audiences, many of them ...

Samuel Jordan designs and sells virtual items, like earrings and hats, on Roblox. He netted $900,000 from sales in 2021, up from $600,000 in 2020. Jordan believes anyone can make it as a creator on ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. Philipp Batura didn’t set out to build a fashion business.

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

While it first launched back in 2006, Roblox has evolved over the recent years into one of the most popular virtual playgrounds on the planet. At its core, Roblox is a gaming platform that allows you ...