AUBURN, Alabama — Auburn has a new logo. Wait, no. Auburn doesn't have a new logo. Wait, that's incorrect, too. The university has a new "visual identity system." However you label the noticeable ...

No, design pros aren’t taking Airbnb’s new logo as hard as you are. Immediately after Airbnb unveiled its new logo mark on Wednesday, the company was hit with heavy criticism for its suggestive shape ...

“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...