Parallel structure is a unifying design element. When multiple advertisements use parallel structure -- for example, by incorporating the same colors, visual pattern, design themes or organization of ...
Faulty parallels come up in my editing work all the time, but I have yet to see a better example than a line from the movie “Rain Man.” In the 1988 film, Raymond, an autistic savant played by Dustin ...
“Plop plop, fizz fizz, oh what a relief it is.” You might have thought that only the pill that goes with that jingle creates relief. But science suggests the jingle’s wording itself elicits relief.
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