Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

AI tools are becoming an essential microscope for the modern investor, allowing us to quantify the unquantifiable and detect ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

A group of 416 qualitative researchers from 38 countries, led by Prof. Tanisha Jowsey of Bond University, Australia, has rejected the use of generative artificial intelligence applications in ...

Quantitative data is information that has been procured through telephone or mail surveys, where the sample size is relatively large. Quantitative data is more reliable in predicting future consumer ...

DECOTA transforms open-ended survey responses into clear themes -- helping policymakers make better use of underutilised public feedback. DECOTA transforms open-ended survey responses into clear ...