A genetically engineered color additive that makes Impossible Foods' plant-based burgers appear to "bleed" like real meat should not have been approved by the Food and Drug Administration without more ...

CINCINNATI (WXIX) - A business focused on affordability, sustainability, and inclusivity is officially opening on Saturday in the Walnut Hills neighborhood. The new store, Impossible Colors LLC, is a ...

The latest iteration of the plant-based Impossible Burger matches conventional beef burgers when it comes to ‘likeability’ in blind taste tests, says Impossible Foods, which has replaced textured ...

TL;DR: Researchers have discovered a color called "olo," unseen by humans before, by stimulating specific M cones in the retina. This breakthrough bypasses natural RGB limitations, revealing a unique ...

Issue 10 (May 2023) of CURIOUS is out now, bringing you science highlights for the month plus deep dives into intriguing topics, interviews, exclusives, diary dates, and explanations for some of Earth ...

In addition to “forbidden,” “imaginary,” and “chimerical” colors, there’s also the possibility that some people have the ability to perceive colors that fall outside of the traditional color space The ...

In an exclusive conversation, Impossible and Jones Knowles Ritchie share the strategy behind their aggressive new rebrand inspired by butcher shops and bloody beef. Impossible Foods is debuting a bold ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Impossible Foods received approval today from the US Food and Drug Administration for use of a key ingredient as a color additive, clearing the way for new uses ...

Some cosmic surprises are so strange they feel like plot twists from a sci-fi movie. That’s what happened when the James Webb Space Telescope (JWST) turned its gaze toward Neptune, the most distant ...

Impossible Foods is gearing up for the September launch of its plant-based burgers into retail after receiving the green light from the FDA to use its star ingredient – soy leghemoglobin – as a color ...

There are only so many colors that the typical human eye can see; estimates put the number just below 10 million. But now, for the first time, scientists say they’ve broken out of that familiar ...