In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Opinions expressed by Entrepreneur contributors are their own. It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a ...

Recently, I was sitting with a client — we’ll call her Amanda — when the topic of sales funnels came up. Here’s how it happened: I mentioned something about a sales funnel and Amanda looked at me as ...

Opinions expressed by Entrepreneur contributors are their own. Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the ...

Entrepreneurs rely on consistent lead generation to sustain their business. But without a marketing funnel, you don't have a blueprint for generating leads. A marketing funnel describes the ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...