When selecting enterprise software, demos are a key part of the due diligence process. Even with a short list of 3–4 vendors, sitting through several days’ worth of demos can try your patience. Learn ...

Those who participate in a software development project understand and believe in the potential of the product they’ve created. They’re clear on what it can do for members of the target market. But ...

Demo software helps you trial and test available the tools found in the full version of the software, often giving you access to all features for a limited time. It can be helpful to use when you’re ...

Do more with less. That is the challenge for software marketers today: to get better results from their marketing programs on increasingly smaller budgets. It's important for software marketers to ...