Create a CRM using Excel with dropdown customer selection and FILTER plus XLOOKUP, saving time while keeping leads and deals ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

While Excel is renowned for its versatility in calculations and data visualization, it can also do the job just fine as a database. Small businesses, non-profits, and even departments within larger ...

Have you ever wished Excel could just understand what you mean without endless tinkering with formulas or wrestling with messy data? That wish is no longer a distant dream. Microsoft’s new Excel AI ...

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Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...