Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. For decades, marketing 101 ...

Recently, I was sitting with a client — we’ll call her Amanda — when the topic of sales funnels came up. Here’s how it happened: I mentioned something about a sales funnel and Amanda looked at me as ...

The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

CARY, N.C., Nov. 19, 2025 /PRNewswire/ -- The oft adhered to rules of marketing are changing —not by trends, but by tectonic shifts in consumer behavior, technology, and societal expectations. We ...

CHICAGO (WLS) -- You may think a funnel cloud and a tornado are one and the same, but they actually mean different things. A funnel cloud is a tight rotating column of air (that is often the start of ...