Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

She spent so much time and used so many products to get her hair to curl that her friends encouraged her to try a more permanent solution. This was the first time she had chemically treated her hair, ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...

If you've been wanting that wavy, effortless, off-duty-model type of hair that's been everywhere these days, you're in luck. The solution? A perm. Frightened? We asked Damian Santiago, co-owner of ...

The happening ‘do is a testament to the major upgrades perms have gone through since their poufy early days. Shorthand for “permanent texture,” the technology has advanced to something so different, ...

If you grew up thinking that perms were the stuff of '80s nightmares — with frizzy curls, massive heights, and teased bangs — then you're going to want to sit down for this: perms are very much back ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...