The TakaTak acquisition was aimed at strengthening Moj’s position in the burgeoning short video app space but it ended up being a INR 816 Cr write-off The ShareChat-owned app’s MAUs fell 25% in 2023 ...
BestMediaInfo maps the ripple effects on ad budgets and micro-monetisation as JioHotstar plans a micro-drama rollout by early 2026 to scale the format quickly ...
Tiger Global-backed ShareChat and Times Internet-owned on-demand video streaming service MX Player have agreed to “strategically merge” their short video apps Moj and MX TakaTak, the two firms said ...
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