As Google continues to roll out massive updates, you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 ...

Companies like OpenAI and Perplexity have made lofty claims that their AI-powered search engines, which scrape information from the web to generate summarized answers, will provide new sources of ...

You might think you’ve mastered the Google Ads search terms report, but this essential optimization tool is still widely misunderstood – and often misused. Here are five tips to help you get more from ...

Netflix (NASDAQ:NFLX) has begun testing new search technology that is powered by OpenAI, Bloomberg reported Friday. The OpenAI-powered search engine enables users to search for shows using far more ...

An SEO expert's experiments indicate that Google Search Console might not report a significant portion of search queries. More comprehensive research is needed. Personal testing by one SEO ...

Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites. Google says overall and commercial queries grew ...