Google has expanded the AdWords site targeting feature, giving advertisers the option to target specific subsections within sites, and buy ads on a cost-per-click (CPC) basis. Called 'placement ...

Google has added behavioural targeting to AdWords, allowing brands to target ads based on the previous viewing habits of consumers. A Google AdWords blog suggests that it will be an opt-out service, ...

This represents a dramatic shift from the previous model, which allowed only anonymized email data and broad demographic sweeps to be employed, frustrating advertisers seeking a targeted approach with ...

Google has added the ability to upload advertising IDs to AdWords, helping marketers improve engagement rates for those who have downloaded their mobile app. Developers can upload a list of IDs for ...

Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data. Google will soon begin phasing out third-party cookies in Chrome. New ...