Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

The European Union’s highest court ruled Thursday a Finnish company can use Gillette Co.’s trademark razor system to market its own shaving products. The Luxembourg-based court said a complaint filed ...

Gillette is committing US $5 million to support this month’s launch of Blue II Excel, the company’s first disposable razor to use spring-mounted blade technology. The money will be invested in a ...