Amazon is planning a number of interactive features and personalization for fans when it begins airing NBA games on Prime Video starting Oct. 24. The offerings from Prime Sports will include a ...

Amazon has brought news to its streaming platform. The Prime Video live news hub is now the one-stop destination for ...

Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with ...

The NBA media landscape has experienced some significant changes ahead of the 2025-26 season. ABC and ESPN remain key networks on the NBA's TV schedule, but TNT is out after Turner Sports failed to ...

General Mills' recent Amazon Live campaign tapped sports commentator and TV personality Erin Andrews and included a series of live shopping events and a coordinating custom landing page. (Image ...

Amazon’s “NBA on Prime” will offer personalized bet tracking and Odds View with FanDuel among the interactive features during streamed basketball games this season. (Amazon Image) Amazon is planning a ...