Last summer the candymaker Reese posted a feature-length video on YouTube called Reese the Movie. In a Reese-orange room, five popular YouTubers sit around a Reese-orange table and whisper into their ...

Following is a transcript of the video. Narrator: Billie Eilish. Teenage pop sensation, first musician born in this century to get a No. 1 single, the female artist to log the second most Hot 100 ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

What do the sounds of whispering, crinkling paper, and tapping fingernails have in common? What about the sight of soft paint brushes on skin, soap being gently cut to pieces, and hand movements like ...

Imagine conducting a meeting with a client in an almost-whisper, discussing annuities and tax deductions in soothing tones. Perhaps you run your fingers slowly across a budget spreadsheet while ...

Dev Ritchie vividly remembers the first time she experienced ASMR — a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, often experienced in response ...